Ecover Software : If I told you eCovers/Graphics increase sa
To a large degree, the desire to touch, hear and see is an almost instinctive reflex. We all fear making bad decisions. When we’re about to make a purchase for instance, we need to collect as much information as possible prior to making that buying decision.
According to Dr. Ronald Marks, a University of Missouri marketing professor, studies claim that people learn up to 200% faster, pay 26% more attention and retain 38% more information with marketing messages and sales presentations that engage all the senses.
The more senses are engaged during the evaluation stage, the more information is sent to the brain. And the level of confidence one gains in making a buying decision is proportionate to the amount of information collected. That’s why, when we’re about to make a purchase, our normal inclination is to grab, touch and feel the object we want to buy before we buy. It’s simply human nature.
So, it makes perfect sense to give prospects as much information as possible — the ability to see, touch and inspect our offering will increase the likelihood of getting them to do what we want them to do. But today, we’re confronted with a major dilemma …
… The Internet!
The lack of tangibility on the web impedes sales. And according to Forrester Research, “Many consumers are still hesitant to buy online because they want to see and ‘touch’ a product before they buy it.” That’s why online buying, while slowly on the rise, is still limited by people’s inability to touch and feel a product.
“Accurate, photo-realistic 3D models help (because they) tell the whole story,” adds Forrester. Intel Corporation recently revealed that, “3D graphics enhance a consumer’s visual enjoyment of your website (since) they help convey information in a more compelling format, and they increase your website’s so-called ’stickiness’ by making your visitors want to return again and again.”
The lesson is this: as an Internet business owner or marketer, you need to cater to people’s natural buying behaviors. And in order to do so, you must mimic your visitors’ offline shopping experience as much as possible. Fortunately, a solution exists.
The web, being a visual medium, offers you the ability to show pictures of your offerings as to give your customers something they can appreciate. Look at eBay, for example. Products that sell the most are usually those accompanied by pictures of the offerings in question. In short, texts tell but pictures SELL!
If you can add a picture of your product (or one that represents your service or virtual product, even if it is never delivered in physical form), it helps to tantalize and compel your customers to act, respond or buy. With my businesses, for example, three- dimensional pictures have increased customer actions by 317%.
If your site sells an intangible product (including software or subscriptions) or a tangible one that people can’t inspect, you can maximize your downloads, sales or signups by merely adding a three-dimensional graphic, such as a cover, case, box or card.
Statistics show that, when companies incorporate 3D to show off their products online, they see a 300% increase in page views, a 200% increase in sales and a 50% increase in time spent at the site. Moreover, websites who use 3D seem to experience a lower return rate than companies who used 2D (or nothing at all).
If you sell anything online, including intangible products, you can use 3D to help maximize your clickthroughs, downloads and sales. Three-dimensional pictures are quite effective for:
- Electronic books,
- Software programs,
- Streaming audio or video,
- Email newsletters (or “ezines”),
- CD-ROMs or music CDs,
- Booklet or special reports,
- Video- or audio-casettes,
- Access to private sites or content,
- Subscription services,
- Web-based services and applications,
- Or information products.
With scams and snake oils infesting the web, people are naturally skeptical when making “blind” purchases online. If they can’t see your product, or if the image you project is unprofessional, they will assume there’s something wrong with it or that your product is just as unprofessional. People do judge books by their covers.
A recent BCG Consumer Survey found that people are still leery of making purchases online, noting that, “70% of respondents worry about making purchases via the web.” But by giving your prospects something can at least visually appreciate, however, you not only increase your chances but also create instant credibility.
Simply stated, a multidimensional shopping experience gives the visitor more information and makes the customer more confident. By bringing your product to “life,” if you will, you give them something they can feel better about.
As the adage goes, “You never get a second chance to make a good first impression.” What impression are you conveying? If people judge books by their covers, make sure yours is worth judging.
About the Author
——————————————————————–
Leading Graphics Designer gives up cutting edge secret
to cut his work load down. Giving you the chance to cash
in on one of the most profitable business on the internet.
Richard Dean - Graphics Artist
http://www.ecover-software.com
——————————————————————–
3 Steps To Create Better Website Graphics!
Copyright 2005 Andrew Eaton
Does having an ebook cover or mini-site header graphic on your website increase your sales or does it hurt your business in through long run.
Having been in the graphic design business for over 2 years now, here are a few things that I?ve learned that it all comes down to; professional images. Do your graphics look good enough? Do they have the right designs?
What do I mean?
Well let?s say that your websites sells an audio product - cd about a recent interview you did, Now lets assume you have some great website-designs but what would happen if you had an ebook cover on your website, well you would probably get a few sales, but it wouldn?t sell great.
Now lets see what would happen if you had an image of a cd with a cd case. How much better would your sales increase, well first thing would be that your customers would see the cd product and know instantly that the website sells an audio product, there are hundreds & thousands who are actively seeking audio products. Your sales would increase just by showing the graphics of an audio cd.
Now by all means I wouldn?t recommend going out and creating an audio cd, unless you have people actively seeking your target market and you can write a decent sales letter.
If you take all of the popular and hot selling products online & offline what do they all have in common?
You guessed it - website graphics, which consist of;
-header panel
-ebook cover
-order button
-background image
-footer image
Just by having any of the above graphics on your website, you can dramatically increase your Website sales, People have reported that their sales have increased by as much as 443% (the above example is for a customer I did some graphics for)
Now by all means I wouldn?t recommend creating your own graphics, if you?ve never done it before, I would recommend hiring someone to do them for you; there are hundreds of highly designed people who could do them at a reasonable price.
Now if you?re looking to save some money creating website graphics, then by all means go ahead, there are lots of software which will help you to do the job right.
Here are just a few;
Adobe Photoshop 5 or above so that you can use the action scripts
Action scripts - ebook/cd/ezine/spiral/membership card covers
Royalty free stock images - from as little as $1.00 per image
Special ecover software - software which creates graphics without Photoshop
Here are 3 steps to create great graphics.
Step 1 -
Open Photoshop and select the action script you want.
Then open the images you are going to add to the graphics, if you don?t have any try istockphotos.com.
Step 2 ?
Enter your text on the template which the action script created.
Rearrange the text and images to where they look good on the graphics.
Choose the colours which will make everything stand out and look very professional.
Step 3 ?
Once everything is looking good, simply save the image for the web and you?re done!
The above 3 steps are exactly all you need to do, but if your not familiar with them then you will need to find tutorials for them, and maybe do a little bit of research for them on your favourite search engine.
About the Author
Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create quality graphics; check out his latest graphic project designed especially for creating professional mini-site header graphics. get 13 header graphics for free when you visit http://www.amazingheadertemplates.com/go.php?t=31
